I've spent 13+ years creating $175M+ of incremental impact by building, scaling, and advising Marketing Analytics & Science teams with companies like Uber, Otrium, and a few other startups.
Now, I bring this expertise to scale ups and enterprise organizations spending > $5M/yr in Marketing as a consultant and advisor.
Here are a few of the roles I've held in my career:
• Interim Head of Performance Marketing @ Otrium (Client)
• Global Head of Brand Data Science @ Uber
• Head of International Growth Marketing Data Science @ Uber
• Head of US Performance Marketing Data Science @ Uber
• Lifecycle Marketing Data Science Lead @ Uber
• Growth Marketing Data Science Consultant @ DIRECTV (Client)
These highlights showcase a few ways I've created impact:
+ Built team of 10 optimizing ROI of $1B+ in Marketing spend
+ $150M of incremental Revenue through geographic experiments
+ New customers in US up 40% YoY with flat CACs
+ Global ROAS up 28% YoY
+ MRR from $0 → $100K by launching A/B testing framework
+ Boosted trip bookings up 25% through behavioral analyses
"I recommend Sundar without reservation as a creative problem-solver who leverages data and testing to drive business results. His technical aptitude combined with his product intuition and bias towards action make him a strong addition to any fast-paced, metrics-driven organization."
"Sundar is an amazing advisor to have. Well-versed in everything related to growth and highly analytical, he can be of value to any organisation looking to grow their digital revenue. Recommended!"
"Sundar is a full stack analytics partner — able to build strategy, data warehouses, query, analyze, and ultimately deliver actionable business insights that impact the bottom line."
Discovery. Optimization. Education.
These offerings allow clients to personalize how I can help maximize the output & ROI of Data Science & Analytics teams.
I've built Marketing Analytics & Science teams from scratch 3 times. We can leverage those hard-learned lessons to build a team that's successful from the go.
Ideal for:
Marketing leaders currently planning to build or scale a Marketing Analytics & Science function.
Rate:
$5,500 - $10,500
Estimated time:
14 - 28 Days
Insights, Segmentation, Incrementality tests, Experimentation, Dashboarding. We'll measure the current impact and identify areas of opportunities.
Ideal for:
Marketing leaders working with a Marketing Analytics & Science team for 1yr+ looking to increase ROI.
Rate:
$9,500 - $15,500
Estimated time:
28 - 45 Days
I've seen a lot in 13+ years across startup, scale up, and enterprise Marketing so I can solve most challenges related to unblocking a Marketing Analytics & Science team quickly.
Ideal for:
Marketing leaders that just need some good old fashioned consulting work.
Rate:
TBD per project
Estimated time:
TBD per project
I've been a Global Head of Marketing Science at a hyper growth company and can bring that expertise as your partner in an fractional capacity.
Ideal for:
Marketing leaders with a 2+ person analytics team needing a leader without FTE budget.
Rate:
Starting at $9,500 / month
Estimated time:
Minimum of 4 months
I've managed 15+ data professionals (some remotely across the globe) and know how to mold high performers.
Ideal for:
Marketing leaders wanting to find mentorship for junior data folks from a senior data leader.
Rate:
$1,750 / month
Estimated time:
Minimum of 3 months
I offer 2 workshops that elevate cross functional teams:
- Creating a data driven culture
- Experimentation best practices
Ideal for:
Growth leaders looking to replicate data-driven culture that drives companies like Uber.
Rate:
$3,000
Estimated time:
1 Day
I'm a marketing and data nerd!
I've spent 13+ years building, scaling, and advising growth Marketing Analytics & Science teams for high growth companies (Uber, DIRECTV, Otrium), promising startups (Origin, We Are Eves, Kimo), and the US Department of the Treasury.
I've experienced the bumps and bruises of measuring and optimizing every step of the customer journey from brand building to acquisition to activation and retention.
My unique advantage is that I have deep knowledge across the entire Marketing funnel. Need to optimize your brand efforts? Need to improve your lifecycle marketing strategy? I can do both.
I always welcome new challenges and opportunities to learn.
Outside of work, I love living in Amsterdam with my wife and son. Amsterdam is my favorite city in the world, but we really need to fix that constant gloomy & rainy weather.
I'm also obsessed with cooking and traveling. Ask me about my dream to be a restauranteur if you have a few hours.
