Marketing leaders,
improve the ROI of your campaigns by improving the ROI of your analytics team.

I've spent 13+ years creating $175M+ of incremental revenue by building, scaling, and advising Marketing Analytics teams within companies like Uber, Otrium, DIRECTV, and a few others.

Now, I set up or improve Marketing Analytics teams for consumer scale-ups and enterprises spending > $1M/yr on Marketing  

Let's work together


Here are a few of the roles I've held as an FTE:

• Head of International Growth Marketing Analytics
• Head of US Performance Marketing Analytics
• Global Head of Brand Data Science
• Lifecycle Marketing Analytics Lead

Here are a few of the roles I've held for Clients:

• Interim Head of Performance Marketing
• Growth Marketing Analytics Consultant

Replicate these wins

These highlights showcase a few ways I've created impact:

+ Built team of 10 optimizing ROI of $1B+ in Marketing spend
+ $150M of incremental Revenue through geographic experiments

+ New customers in US up 40% YoY with flat CACs
+ Global ROAS up 28% YoY

+ MRR from $0 → $100K by launching A/B testing framework
+ Boosted trip bookings up 25% through behavioral analyses



CEO @ Otrium

"I recommend Sundar without reservation as a creative problem-solver who leverages data and testing to drive business results. His technical aptitude combined with his product intuition and bias towards action make him a strong addition to any fast-paced, metrics-driven organization."

Ter Weidje


"Sundar is an amazing advisor to have. Well-versed in everything related to growth and highly analytical, he can be of value to any organisation looking to grow their digital revenue. Recommended!"


VP of Strategy @ Fanduel

"Sundar is a full stack analytics partner — able to build strategy, data warehouses, query, analyze, and ultimately deliver actionable business insights that impact the bottom line."


Discovery. Optimization. Education.

These offerings allow clients to personalize how I can help set up or maximize the ROI of a Marketing Analytics team.

Let's work together


Org Chart & Hiring

Ideal for:

Marketing leaders currently planning to build or scale a Marketing Analytics function.


I've built Marketing Analytics teams from scratch 3 times. We'll leverage those lessons to create an org chart, hiring plan, and prioritized analytics roadmap.

ROI Recommendations

Ideal for:

Marketing leaders working with an established Analytics team looking to increase ROI.


We'll audit the current output and processes to identify areas of opportunities resulting in a detailed report highlighting improvements in the short, medium, and long term.


Project Work

Ideal for:

Marketing leaders that just need some good old fashioned consulting work.


I've seen a lot in 13+ years across startup, scale up, and enterprise so drop me in to address any problem you need fixed quickly but expertly.

Fractional Head of Marketing Analytics

Ideal for:

Marketing leaders with a 2+ person analytics team needing a leader without FTE budget.


I've been a Global Head of Marketing Analytics at a hyper growth company and can bring that expertise as your partner in an interim / fractional capacity.


Mentorship for
Marketing Analysts

Ideal for:

Marketing leaders wanting to find mentorship for junior analysts from a senior leader.


I've managed 15+ Marketing analysts (remotely & globally) and know how to mold high performers.

We'll meet weekly to discuss priorities and ways to improve output.


Ideal for:

Marketing leaders looking to replicate data-driven culture that drives companies like Uber.


I offer 2 workshops that elevate cross functional teams:
- Creating a data driven culture
- Experimentation best practices

About me:

I'm a marketing and data nerd!

I've spent 13+ years building, scaling, and advising growth Marketing Analytics teams for high growth companies (Uber, DIRECTV, Otrium), promising startups (Origin, We Are Eves, Kimo), and the US Department of the Treasury.

I've experienced the bumps and bruises of measuring and optimizing every step of the customer journey from brand building to acquisition to activation and retention.

My unique advantage is that I have deep knowledge across the entire Marketing funnel. Need to optimize your brand efforts? Need to improve your lifecycle marketing strategy? I can do both.  

I always welcome new challenges and opportunities to learn.

Outside of work, I love living in Amsterdam with my wife and son. Amsterdam is my favorite city in the world, but we really need to fix that constant gloomy & rainy weather.

I'm also obsessed with cooking and traveling. Ask me about my dream to be a restauranteur if you have a few hours.

Let's chat about how I can help.